Business Analysis of IBM Essay -- Business Marketing IBM Companies Ess

Business Analysis of IBM 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the  ¡Ã‚ §Big Blue ¡Ã‚ ¨ 2. Mission statement IBM main activity is to find solutions to its wide range of clients using advanced information technology. Its clients are individual users, specialized businesses, and institutions such as government, science, defense, and spatial and educational organizations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and services a few of which are: the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, groundbreaking ThinkPad notebook computer; the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of hard disks, random access memories, and liquid crystal monitors. IBM has created the image  ¡Ã‚ §Solutions for a Little World ¡Ã‚ ¨. Its products and components in other firm products are so widespread that people around the world associate the name IBM with computing functions. 3. Organization IBM is a global information system and computing company. It is organized in 5 worldwide regions, and the following business units: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Application Business Systems 2.  Ã‚  Ã‚  Ã‚  Ã‚  Application Solutions 3.  Ã‚  Ã‚  Ã‚  Ã‚  Enterprise Systems 4.  Ã‚  Ã‚  Ã‚  Ã‚  Networking Systems 5.  Ã‚  Ã‚  Ã‚  Ã‚  Pennant Systems Company 6.  Ã‚  Ã‚  Ã‚  Ã‚  Personal Systems 7.  Ã‚  Ã‚  Ã‚  Ã‚  Programming Systems 8.  Ã‚  Ã‚  Ã‚  Ã‚  Storage Products 9.  Ã‚  Ã‚  Ã‚  Ã‚  Technology Products 4. Past and current performance: For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c... ...nies in the world were ranked: 1.IBM 2.Fujitsu 3.Hewlett-Packard 4.NEC, 5.Compaq. VI. IBM in Morocco: In 1939, IBM France launched in Morocco the first agency in Africa. Morocco was chosen because it represents an open door to Africa. IBM MAROC employs 85 employees and has almost 500 clients (ministries, banks, insurance companies, Al Akhawayn University, etc..). The main activities of IBM MAROC are to meet all customers' needs, to provide high quality tools, and to create a structure that will guarantee high quality maintenance services. IBM has two important strategies, which are: ïÆ'   direct marketing: it means selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will sell in the Moroccan market. ïÆ'   Commercial partnership: IBM has 22 commercial partners that sell its products in many different regions in Morocco. Thus, IBM MAROC is not obliged to create agencies in many cities, rather, its products are sold with other firms' articles, which increases the competition.